Mission + History
Who Are We and What Do We Do?
The Keep Georgia Beautiful Foundation has a 41-year history of doing the little things that make a big difference in Georgia communities. Created as a state program in 1978 by Governor George Busbee, we became a 501(c)3 nonprofit in May 2011. With offices at the Georgia Department of Community Affairs, our unique structure as a public-private partnership allows us to benefit from the resources of citizens in all sectors: civic, government, and business. As the first-ever state affiliate of Keep America Beautiful, we provide support to the largest network of local KAB affiliates in the country. Our local programs represent 80% of Georgia's population.
We support our network of affiliates in their efforts to promote litter prevention, recycling, and community beautification. They count on us to provide the technical assistance, professional development, and capacity building knowledge needed to help truly increase sustainability statewide.
In many areas of Georgia, our affiliates are the only broad-based sustainability group in their community. They are also national leaders—many of Keep America Beautiful’s national initiatives have started with Georgia affiliates. These efforts yield amazing results; in the last 15 years we have reduced litter collected during the Great American Cleanup by 75%. Our affiliates also leverage resources expertly: for every $1 of public funds invested, they return an average of $198.62 in benefits to their communities.
Individual Responsibility: Improving the environment and quality of life of communities begins with personal responsibility and behavior change – individuals becoming engaged stewards of the environment.
Education: Education and awareness are the first steps to encouraging positive behaviors toward community improvement.
Partnerships: Broad-based community alliances including public, private and civic sectors are essential to achieve sustainable community improvement.
Volunteer Action: Engaging volunteers to extend the reach and multiply the impact of local initiatives that change individual behavior and improve the community environment.
Has It Really Been Almost a Year Since Our 40th Birthday Bash?
Last December, we gathered in Macon, the birthplace of KAB’s Georgia network, to celebrate four decades of improving Georgia’s environment. Event photos by Tom Wilson and Marcia Brandeis.